![]() ![]() Those elements ensured its success at a time when the concept of the corporate identity was virtually unknown. The monogram, versatility, flexibility, clarity, simplicity, symmetry, timelessness, and symbolism are considered notable characteristics of the VOC's professionally designed logo. The first letter of the hometown of the chamber conducting the operation was placed on top. It appeared on various corporate items, such as cannons and coins. The company's monogram logo consisted of a large capital 'V' with an O on the left and a C on the right half and was possibly the first globally recognised corporate logo. In Dutch, the name of the company was the Vereenigde Nederlandsche Geoctroyeerde Oostindische Compagnie (abbreviated as the VOC), literally the 'United Dutch Chartered East India Company' (the United East India Company). Its possessions and debt were taken over by the government of the Dutch Batavian Republic.Ĭompany name, logo, and flag 17th-century plaque to the United East India Company (the VOC), Hoorn The logo of the Amsterdam Chamber of the VOC Weighed down by smuggling, corruption and growing administrative costs in the late 18th century, the company went bankrupt and was formally dissolved in 1799. ![]() Much of the labour that built its colonies was from people it had enslaved. It remained an important trading concern and paid an 18% annual dividend for almost 200 years. Over the next two centuries the company acquired additional ports as trading bases and safeguarded their interests by taking over surrounding territory. Having been set up in 1602 to profit from the Malukan spice trade, the VOC established a capital in the port city of Jayakarta in 1609 and changed its name to Batavia (now Jakarta). The VOC enjoyed huge profits from its spice monopoly and slave trading activities through most of the 17th century. By contrast, the rest of Europe combined sent only 882,412 people from 1500 to 1795, and the fleet of the English (later British) East India Company, the VOC's nearest competitor, was a distant second to its total traffic with 2,690 ships and a mere one-fifth the tonnage of goods carried by the VOC. Between 16 the VOC sent almost a million Europeans to work in the Asia trade on 4,785 ships and netted for their efforts more than 2.5 million tons of Asian trade goods and slaves. Statistically, the VOC eclipsed all of its rivals in the Asia trade. It was a powerful company, possessing quasi-governmental powers, including the ability to wage war, imprison and execute convicts, negotiate treaties, strike its own coins, and establish colonies. It is sometimes considered to have been the first multinational corporation. Shares in the company could be bought by any resident of the United Provinces and then subsequently bought and sold in open-air secondary markets (one of which became the Amsterdam Stock Exchange). as VOC, Dutch: ) was a chartered company established on 20 March 1602 by the States General of the Netherlands amalgamating existing companies into the first joint-stock company in the world, granting it a 21-year monopoly to carry out trade activities in Asia. The United East India Company ( Dutch: Verenigde Oostindische Compagnie, abbr. The "United East India Company", or "United East Indies Company" (also known by the abbreviation "VOC" in Dutch) was the brainchild of Johan van Oldenbarnevelt, the leading statesman of the Dutch Republic. Spices, silk, porcelain, metals, livestock, tea, grain, rice, soybeans, sugarcane, wine, coffee Governors-general of the Dutch East Indies ( Batavia, 1610–1800).Heeren XVII /Lords Seventeen (Dutch Republic, 1602–1799). ![]()
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